Brazil is facing one of the most severe droughts ever recorded in history, compounded by the spread of wildfires across the country. In addition to destroying vital areas of our biomes such as the Amazon, the Pantanal, and the Cerrado, these fires further contribute to climate change, with a direct effect on nature and life.

Once treated as a competitive advantage, sustainability is now indispensable to consumers. And we are not just talking about recycling, but about the entire process from product development to purchase.

According to a study conducted by the National Confederation of Industry (CNI), 50% of consumers verify whether an item was actually produced sustainably. It is worth remembering that in 2019, this percentage did not exceed 38%.

The first obstacle is mistrust

About 59% of people have stopped consuming a product because the company was not aligned with sustainable practices, such as failure to avoid animal testing, animal mistreatment, or environmental crimes.

Not all brands that position themselves as "clean beauty" follow sustainable practices. This concept involves social and environmental responsibility, ranging from the choice of raw materials to the impact of packaging on the environment. This positioning reinforces a complete cycle of respect for nature and local communities.

Clean beauty: a new era for conscious consumption

Here at AMAKOS da Amazônia, the clean beauty concept has been used since our founding to promote not only beauty but also the preservation of our biodiversity.

We invest in green science and natural ingredients, such as Açaí, Cacay, Copaiba, and Dragon’s Blood, showing that it is possible to create high-performance cosmetics while respecting our forest and local communities.

Therefore, supporting sustainable brands is not just a trend, but a necessity. We are part of this great biome and we need to take care of our planet. Meanwhile, companies must be aware that this is a contribution to a greener future and not simply a market demand.

Remember: doing good for the planet also means doing good for yourself. After all, our skin and our body suffer direct impacts from the environment in which we live.