In recent years, a significant shift has occurred in the world of beauty. Consumers are increasingly seeking cosmetics that not only enhance their appearance but are also environmentally responsible and, at the same time, beneficial for skin health, known as clean beauty.
What is clean beauty?
Also known as "beleza limpa" in Portuguese, it is an approach that values natural active ingredients extracted in a sustainable manner. Chemical and toxic substances that could cause harm to health and the environment, such as parabens, sulfates, petrolatums, lead, and preservatives, are removed from the formulation.
Thus, it reduces the risk of dryness and other skin issues, such as allergies. Furthermore, there is no animal testing, prioritizing ethical and conscious practices. The extraction of active ingredients is also sustainable to help with environmental preservation.
Take note of these clean beauty active ingredients:
Powerful antioxidants: dragon's blood, which is 20 times more potent than vitamin C and 50 times more potent than vitamin E.
Nutritious oils: such as jojoba, argan, and coconut, which protect, hydrate, and nourish the skin.
Botanical extracts: such as aloe vera and calendula, known for their calming and soothing properties.
Essential oils: such as lavender, rosehip, orange, frankincense, among others, which offer therapeutic benefits.
Seaweed extracts: known for their moisturizing and revitalizing properties.
Acids: such as copalic and palmitic acids from cupuaçu, which help promote cell renewal and gentle exfoliation.
Here at AMAKOS da Amazônia…
…the clean beauty concept has been used since 2021 to provide a clean and sustainable beauty experience through our high-performance products.
There are 12 different cosmetics, divided into the following lines:
Copaíba Hydra
Nano Açaí + Vit C
We promote not only beauty but also the preservation of the Amazon's biodiversity. To learn more, visit our website!
